Cimb Niaga's Digital Banking, Branchless and Partnership Team Optimizes Conferencing with Shure Stem Ecosystem

Customer Profile

CIMB Niaga, established in 1955, is one of the largest banks in Indonesia by assets. With a strong reputation for innovation and customer service, CIMB Niaga offers a comprehensive range of banking products and services, including retail banking, corporate banking, and Sharia-compliant financial services. As a member of the CIMB Group, one of Southeast Asia's leading universal banking groups, CIMB Niaga benefits from regional integration and a robust financial network. The bank is headquartered in Jakarta, Indonesia, and operates a widespread branch network across the country.

Challenge

Ms. Lusiana Saleh, the Head of Digital Banking, Branchless, and Partnership at CIMB Niaga, highlighted the considerable challenges her team faced during hybrid meetings. These meetings involved some participants gathering in the same physical meeting room while others joined remotely via online platforms. The existing setup relied on the laptop’s built-in speaker and microphone, which proved inadequate. Conversations among in-room participants were often inaudible to remote attendees, leading to significant communication barriers and misconstrued information.

Given CIMB Niaga's geographically dispersed teams, Ms. Saleh’s department urgently needed a reliable, high-quality audio solution that was simple to set up and operate. This solution needed to ensure crystal-clear communication for both in-room and remote participants, facilitating seamless collaboration across multiple office locations. Addressing this issue was critical to maintaining productivity and fostering effective teamwork within the Digital Banking, Branchless, and Partnership divisions.

Solution

To address these challenges, CIMB Niaga’s Digital Banking, Branchless and Partnership team chose the Shure Stem Ecosystem, a user-friendly and scalable audio solution, with the support of Swara Bangun Solusi. The plug-and-play nature of the Stem devices allowed for quick and hassle-free installation without the need for specialized technical assistance. By deploying the Shure Stem Table across their meeting rooms that are located in different office locations, the team ensured consistent, high-quality audio performance for their meeting rooms.

Digital Banking, Branchless, and Partnership team's meeting room at Bintaro Tower, Tangerang

Advantages

Implementing the Shure Stem Ecosystem offered several key advantages for CIMB Niaga’s Digital Banking, Branchless and Partnership team:

• Ease of Use: The plug-and-play setup significantly reduced installation time and complexity, allowing team members to focus on their core responsibilities without unnecessary technical distractions.
• High-Quality Audio: Superior sound clarity vastly improved communication during online and hybrid meetings, facilitating better decision-making and more effective collaboration among geographically dispersed participants.
• Scalability: The modular design of the Stem Ecosystem enabled the team to customize the audio setup to fit various room sizes and configurations, providing flexibility for different meeting requirements.
• Consistent Performance: Reliable audio solutions across multiple office locations ensured a uniform meeting experience for all participants.

Digital Banking, Branchless, and Partnership team's meeting room at Sentraya Tower, Jakarta

By implementing the Shure Stem Ecosystem, CIMB Niaga’s Digital Banking, Branchless, and Partnership team successfully addressed their audio challenges, resulting in enhanced communication and operational efficiency. This strategic move reflects the team’s commitment to innovation and excellence, leveraging cutting-edge audio technology to maintain their leadership in the banking industry. Their proactive approach ensures that their innovative efforts continue to drive progress and set benchmarks within the banking sector in Indonesia.