ISE 2021 : Recap

Hot on the heels of ISE Barcelona, June 1st and 2nd, Shure were pleased to also be the Headline Partner of the London arm of the event, which took place on June 23rd and 24th at the city’s Evolution Battersea venue.

As a respected brand within the AV industry, it was important for Shure to demonstrate its support for both the Barcelona and London events, and anticipation was high following the successful show earlier in the month in Spain.

ISE has established itself as an essential means for not only announcing new developments but connecting with clients and the industry. And for Shure it was a great opportunity to meet with friends old and new within the market, in a safe environment. 

Our team was busy throughout both events discussing solutions for lots of new clients who are currently facing challenges, while continuing to support existing clients looking to enhance their systems.

We took great pleasure in being part of ISE Digital, a new two-day event running parallel to the Barcelona show, hosted online. Aimed to help and inspire anyone working within the pro AV industry, the site offers insight and advice via different media, including video presentations, roundtables, panel sessions and content that can be used as reference material, available until the end of December. 

The events also gave us an opportunity to demonstrate for the first time our redefined conferencing portfolio, which now includes the award-winning Microflex product line with the Stem Ecosystem. 

Offering endless combinations to meet the needs for daily conferencing without compromising on performance, both ecosystems offer end-users and integrators the freedom to mix and match devices to create the best possible audio solution within a collaborative space.

By offering end-users and integrators the option of two ecosystems, Shure can now offer products with features, design and flexibility to suit every type of environment an the freedom to customise systems for crystal clear audio for any situation.

As the London show drew to a close on what has been an eventful month for Shure and ISE, the feeling from all attendees was one of optimism and expectation. 

“Both the Barcelona and London events have proved that there is a real need for the industry to come together, engage and discuss ways in which we can continue to develop and improve successful collaboration and communication in the future, “said Chris Merrick, Senior Director, Global Marketing, Integrated Systems, Shure.

“Shure are committed to supporting the live events industry, developing new products and creating business opportunities for both our channel partner and also to provide solutions which can offer great value to end customers.

“We’re proud to have been a part of this year’s events and look forward to continuing our support of ISE in Barcelona next year.”