Privacy - Shure USA

Shure Privacy Policy

Last updated: 04 February 2025

This privacy policy includes information about the processing of your personal data with respect to our websites, our apps, the management of our B2B and B2C (consumer) contacts, our market research and regarding the functionalities of our ShureCloud™ cloud-based services (“ShureCloud”) offering. Additionally, it provides information about the rights you have regarding the personal data we collect, and process related to you.

Sections 1 to 4 and sections 9 to 17 provide general information on the processing whereas

If you are a U.S resident, please review section [C.2] “Additional information for certain U.S. residents” for additional information that may apply to you. If you are a California resident, please review section [C.1]"Additional information for CA residents" for more information pursuant to CA law.

A. Privacy Policy

B. Information on your rights to object

C. Additional information for certain U.S. residents

C.1. Additional information for California residents.

C.2. Additional information for certain U.S residents

A. Privacy Policy

Shure Incorporated ("Shure", "us", "we", "our") and its affiliates are committed to your privacy. In this privacy policy (the "policy") we provide you with information about our privacy practices, the personal data we collect and process about you and the rights you have in regard to your personal data.

Please find specific information for California residents in the section "Important Rights for CA Residents"

1. Who controls the processing of your personal data and who is our representative in the EU?

As defined under applicable data protection laws, "Controller" for the personal data processed about you is:

Shure Incorporated
5800 West Touhy Avenue
Niles, IL 60714
Phone: 847-600-2000
Fax: 847-600-1212

Contact

Our representative in the European Union designated pursuant Art. 27 (1) of the General Data Protection Regulation ("GDPR") is:

Shure Europe GmbH
Jakob-Dieffenbacher-Straße 12
75031 Eppingen
Germany
e-mail: privacy@shure.com
Phone: +49 (0) 7262-9249-111
Fax: +49 (0) 7262-9249-168

Our representative in the United Kingdom designated pursuant Art. 27 (1) GDPR as incorporated into the law of the United Kingdom ("UK GDPR") is:

Shure UK Limited
The I/O Centre, Unit 2, Lea Rd
Waltham Abbey EN9 1AS
United Kingdom
e-mail: privacy@shure.com
Phone: +44 1992703058

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2. What information do we collect?

All information which is related to an identified or identifiable natural person (e.g., name, address, phone number, date of birth or email address) is personal data. The processing of your personal data entails for example the collection, recording, usage, transmission to third parties or deletion of the data.

Depending on your interaction with us, we collect different information from you (and in certain cases other third parties), some of which is personal data.

2.1 Information you provide to us

Shure collects a variety of information that you provide to us directly, such as related to

Placing and processing of orders,
Requests or questions you submit to us via online forms, phone, chat or emails,
Any communication with us through our website, at trade shows and other special events, over the phone, on third party social media sites, by mail or email,
Your participation in Shure sweepstakes, contests or research,
Any reviews you submit about Shure’s products,
Account and product registration including warranty registration, and administration of your account,
Requests for customer support and technical assistance.

Considering the above means of sharing, the types of data we collect directly from you include:

Contact data – such as name, (work) address, telephone number, cell phone number, fax number, email address, and employer
Customer account data –such as log-in credentials, shipping address, information about purchases or other transactions with us
Demographic information – such as your gender, age (range), month and date of birth
Purchase related and transactional data – such as your purchase history, serial number of purchased products
Communications – such as your interests and opinions related to Shure products and servicesHow you use Shure products and services (including device identifiers, network information, crash reports and other usage data such as clicks, page load time, page paths, login/logout dates)

For information about the personal data we collect and use regarding your use of ShureCloud and related services, please see section "ShureCloud".

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2.2 Information we collect through automated means

Website-activity data – information such as IP address, browser type, browser language, state or country from which you accessed the website, files you downloaded, clicks, etc. (please also refer to the sections "Log Files", "Website Analytics" and "Advertising by means of tracking technologies" for further information)
Email-activity data -information regarding the opening of emails sent by us or weblinks shared by us
Location information – we may collect general location information (e.g. parts of your IP address, city/state/ and/or postal code associated with an IP address) from your device

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2.3 Information we collect from social media and other content platforms

You can engage with us through social media channels or through website features such as plug-ins or applications on our websites that integrate with social media sites. You may also choose to link your account with us to third party social media sites. When you link your account or engage with us on or through third party social media sites, plug-ins, or applications, you may allow us to have on-going access to certain information from your social media account (e.g., name, e-mail address, photo, gender, birthday, the posts or the 'likes' you make).

If you post information when you interact with us through social media sites, plug-ins or other applications, depending on your privacy settings, this information may be widely distributed on the Internet to other Internet and social media users (e.g., "friends" on Facebook) . You can control what information you share through privacy settings available on some social media sites. For more information about how you can customize your privacy settings and how third-party social media sites handle your personal information, please refer to their respective privacy help guides, privacy notices and terms of use.

For further information on social plug-ins please refer to the section "Social Plug-Ins".

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2.4 Information we collect through contests, sweepstakes, questionnaires, or offline

From time-to-time we may request personal data via contests, sweepstakes, or questionnaires made available to you through our website, social media sites, or in-person (such as at trade shows, conventions, or other special events). Participation in these contests or questionnaires is completely voluntary and you may choose whether or not to participate and therefore disclose this data. The data requested may include contact and shipping information (such as name and shipping address), and demographic information (such as zip code and age). Contact information will be used to notify the winners and award prizes. Questionnaire information will be used for purposes of monitoring or improving the use and satisfaction of our products and related services, including this website.

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2.5 Information we collect through market research surveys

From time-to-time when you visit our website or social media sites or use our apps or other software we may ask you to participate in market research surveys. We may also contact you by other means (e.g., postal mail or email) or ask you in person to participate in such surveys.

Participation in these market research surveys is completely voluntary and you may choose whether or not to participate and therefore disclose this data. The data requested may include contact information (such as name and email address), demographic information (such as country, occupation, and age), information on how you use Shure products and services, feedback to us on our products and services, and your input on future product development and marketing efforts with regard to our products and related services including support.

For further information see section "How do we conduct market research?".

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2.6 Information we collect from others

We may collect additional information, including personal data, such as demographic and statistical information from third parties, such as business partners, advertising companies, marketers, researchers, analysts, and other third parties that we may attribute to you based on your assignment to certain statistical groups. We use this information in order to derive your possible interests and to provide more relevant experience for you and improve our products, analytics and advertising.

We may aggregate and/or anonymize any information collected from you so that it can no longer be linked to you or your device and does no longer constitute personal data. We may use such aggregate/anonymous data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners and sponsors.

In addition, in a business-to-business context we may also obtain information from your employer or from companies which sell our products to you or to your employer/the company you are working for. In such cases we potentially collect the following categories of data: Business contact information like name, company name, business phone number, business email address, business mobile number, employer and information on the project requiring audio equipment you are currently working on.

We also may obtain information from companies which sell our products to you personally. This information potentially includes the following categories of data: Contact information like name, email address, postal address.

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3. What are the purposes and legal bases for the processing of your data?

We process your personal data for the purposes set forth in the table below. Additional processing activities specific to the ShureCloud are detailed in the section "ShureCloud". To the extent EU or UK data protection laws apply, the table below also identifies the legal basis for processing and associated legitimate interest (where applicable):

No.	Purpose for processing	Legal basis for processing	Description of legitimate interest for processing if applicable	Categories of personal data
1	To provide our website	Legitimate interest	We have a legitimate interest in providing an internet site, in order to present and develop our business.	Website-activity data, location information
2	To provide a protected website area for registered users only in accordance with our Terms of Use	(i) Performance of a contract if you are contractual partner of Shure or (ii) legitimate interest (e.g., if you are a contact person at a business customer, distributor or supplier)	We have a legitimate interest in providing a protected website area to business customers, distributors and suppliers.	Customer Account Data, Contact Data, product serial number
3	To contact you and provide you with information that you have requested and deal with any matters arising as a result of that contact	Performance of a contract (including where necessary in order to take steps at your request prior to entering into a contract) or – where the contact does not related to a (future) contractual relationship with you - our legitimate interest	We have a legitimate interest in communicating with you upon your request and to deal with any matters arising of that contact.	Contact Data, Customer Account Data, purchase history, product serial number
4	To accept your purchase orders and send you acknowledgements	Performance of a contract	n/a	Customer Account Data, Contact Data
5	To contact you and provide you with information necessary to activate software or get access to other products/services you or your employer/the company you are working for purchased from a reseller	Necessary in order to take steps at your request prior to entering into a contract (if you have purchased the software for yourself) or our legitimate interest (if you have purchased the software for a third party)	We have a legitimate interest in fulfilling our contractual obligations towards your employer/the company you are working for as well as towards the respective reseller	Contact Data, Customer Account Data
6	To be able to provide you with direct marketing communication regarding the services and products we offer (including by email newsletter) and potentially tailoring marketing communication to your interests with your consent	(i) Consent or (ii) – where lawful under applicable direct marketing rules - legitimate interest	We have a legitimate interest in marketing our products and/or services.	Contact Data, interests and opinions related to Shure products and services, email-activity data
7	To help us further develop our services, our goods and our website	(i) Consent – where required under applicable law – or (ii) legitimate Interest	We have a legitimate interest in developing and improving our services in order to preserve and grow our business.	Website-activity data, how you use Shure products and services, purchase history, Customer Account Data, interests and opinions related to Shure products and services, Contact Data, product serial number
8	To effectively manage our B2B and B2C contacts (companies and their employees and representatives, consumers) with our joint CRM Tool (for details refer to section "Managing our B2B and B2C (consumer) contacts")	Legitimate Interest	We have a legitimate interest in effectively managing our B2B and B2C (consumer) contacts and sharing this information with other Shure affiliates and our distribution partners if they have a respective legitimate business interest	Business contact information like name, company name, business phone number, business email address, business mobile number, employer, description of historic events, management of preferences, created by and modified contact information. If we provide consultancy services or technical support we may also enter information about your current projects requiring audio equipment (e.g., "equipment of conference room") and - if available - information on the seller you or the company you are working for has bought Shure products from in the past.
9	To monitor and improve the use of and contentment with this website by carrying out surveys and contests	(i) Consent – where required under applicable law – or (ii) legitimate Interest	We have a legitimate interest in developing and improving our services in order to preserve and grow our business by engaging our users and asking for their opinions.	Contact Data, demographic information, other information made available in the context of surveys and contests
11	To record and evaluate website-activity data about the use of this website for interest-based advertising	(i) Consent – where required under applicable law – or (ii) legitimate Interest	We and our partners have a legitimate interest in interest-based advertising to be able to show our users advertisements based on their personal interests.	Website-activity data
11	To collect statistical information about the use of this website (so-called web analytics).	(i) Consent – where required under applicable law – or (ii) legitimate Interest	We have a legitimate interest in analysing the usage of our website in order to continuously improve it and to customise it to our users’ needs.	Website-activity data
12	To enable our users to recommend our website via social plug-ins or share information about our website with others	(i) Consent – where required under applicable law – or (ii) legitimate Interest	We have a legitimate interest in the processing of data if our users activate a social plug-in and thus express that they would like us to transfer data to the respective social network.	Website-activity data
13	To determine disruptions and to ensure the security of our systems, including the detection and tracing of (the attempt of) unauthorised access to our web servers	Compliance with the legal obligations regarding data security as well as legitimate interest	We have a legitimate interest in resolving disruptions, ensuring the security of our systems and the detection and tracing of (the attempt of) unauthorised access.	Website activity data
14	To conduct market research in order to develop new products and services and to improve our marketing and support by learning how our products and services are used by our customers and by gathering general customer feedback and opinions	Legitimate interest To be able to contact you and ask you whether you would like to participate in market research we obtain your prior consent if required under applicable laws or rely on our legitimate interest	We have a legitimate interest in gathering customer feedback and opinions provided by our customers on a voluntary basis in order to develop new products and services and to improve our marketing and support	Contact Data, Customer Account Data, purchase history, product serial number
15	To enable corporate transactions (including sale of all or part of our asset(s) and/or activity(ies))	Legitimate interests	We may have a legitimate interest in disclosing information to (potential) buyers or acquirers and their external counsels in certain scenarios related to corporate transactions.	Customer Account Data, Contact Data, purchase history, product serial number
16	To safeguard and defend our rights	Legitimate interest	We have a legitimate interest in exercising and defending our rights.	Potentially all categories of personal data referenced in the section "What information do we collect?"
17	To carry out sanction list screenings	(i) Compliance with our legal obligations or (ii) - where no such obligations exist - legitimate interests	We have a legitimate interest in complying with sanctions regulations applicable Shure.	Contact details, demographic information
18	To comply with relevant legal obligations, such as keeping accounting records	(i) Compliance with legal obligations or (ii) legitimate interest for compliance with international legal requirements where no legal obligation under applicable data protection law exists	We have a legitimate interest to comply with international legal requirements where no legal obligation under applicable data protection law exists.	Potentially all categories of personal data referenced in the section "What information do we collect?"
19	For any of the purposes listed in this table it might be necessary to transfer data to our affiliates	(i) Consent where the relevant processing activity relies on consent or (ii) legitimate interests	We, as part of the Shure group of companies, have a legitimate interest in transferring your personal data within the group of companies with our affiliates for internal administrative purposes.	The data categories correspond to those listed with respect to the relevant purpose for processing.
20	The additional purposes and legal bases specific to processing activities regarding the ShureCloud are detailed in the section "ShureCloud".

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4. Details on processing relating to our websites and apps

4.1 Log Files

As set out above, we may collect information about your device and website activity, including where available, your IP address, operating system and browser type, the internet address of the website from which you access our website and the date, time and duration of the access.

We save such log files for the purposes of determining disruptions and for security reasons (e.g., to investigate attack attempts) for a period of 7 to 10 days and delete them thereafter. Log files which need to remain stored for evidence purposes are excluded from deletion until the respective incident has been finally resolved and may be forwarded to investigating authorities on a case-by-case basis.

We also use such log files for website analytics and interest-based advertising by means of cookies (please also refer to the sections "Cookies", "Website Analytics" and "Advertising by means of tracking technologies".

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4.2. Cookies

Shure uses cookies (and similar technologies) to improve performance and enhance the user experience for those who visit our website.

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page in order to provide shopping functionality, help analyse the website’s performance and to recommend content relevant to your visit. The cookie will help the website, or another website, to recognise your device the next time you visit.

We use cookies to record the existence of a browsing session and to compile data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. Cookies can be used to create a usage profile. You will be informed about this in this privacy policy where this is the case (please also refer to the sections "Log Files", "Website Analytics" and "Advertising by means of tracking technologies").

If you are located in the European Economic Area, Cookies (and similar technologies) which are not strictly necessary to make the website and/or our services, which you have requested, available to you will only be used on the basis of your consent. Such consent can be withdrawn at any time with effect for the future by accessing the "Cookie Preferences".

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or in most web browsers you can choose to turn off all or some cookies via your browser settings. Also, depending on what type of web browser and what browser version you are using, you may be able to change the properties on your cookie file so that cookies are not used or saved. Cookies can also be removed from your hard drive. Please check with your browser provider for more information on removing cookies.

Like most websites, if you decline to accept cookies, some of our services may not function properly (for example, you will not be able to log on to any part of the website which is accessible only to registered users). Where you are unable to log on to the website due to your declining cookies, you can still place orders by contacting customer service.

For further information on the use of cookies and how they are managed, please refer to our Cookie Policy.

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4.3. Analytics

We collect data about traffic and interaction in our sites and software products to offer you better site/product experiences and tools in the future. For this purpose, we use the analytics tools described in this section. The service providers providing these tools are in general not permitted to use the information collected on our behalf except to help us conduct and improve our business and subject to our instructions. We will notify you and ask for your consent if service providers might use collected data for their own interests.

You will find information below on each tool's provider and how you are able to object to the collection and processing of data by the respective analytics tool. Please note that tools may use so-called opt out cookies in order to remember your objection. This opt out function relates to a device or browser and is thus valid for the terminal device or browser used at this time. In case you use several terminal devices or browsers, or delete cookies on your current browser, you must opt out on every device and in every browser used and re-apply your preferences.

Alternatively, you can avoid the creation of usage profiles by analytics tools by generally deactivating cookies or managing your privacy preferences in each one of our software products. For more information on how to do so, please refer to the section "Cookies" or visit your privacy settings in the relevant Shure App.

Google Analytics: Google Analytics is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). You may object to the collection or processing of your data via this Link: https://policies.google.com/privacy?hl=en-US.
Google Conversion Tracking: Google Conversion Tracking is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). You may object to the collection or processing of your data by this tool via this link: https://policies.google.com/privacy?hl=en-US.
Facebook Signal: Facebook Signal is provided by Meta Platforms Inc., 1 Meta Way, Menlo Park, CA 94025, US. You may object to the collection or processing of your data by this tool via this link: https://www.facebook.com/privacy/policy/.
DoubleClick Floodlight: DoubleClick Floodlight is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). You may object to the collection or processing of your data by this tool via this link: https://policies.google.com/privacy?hl=en-US.
Global Site Tag: Global Site Tag is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). You may object to the collection or processing of your data by this tool via this link: https://policies.google.com/privacy?hl=en-US.
Bing Universal Event Tracking: Bing Universal Event Tracking is provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA. You may object to the collection or processing of your data by this tool via this link: http://www.youronlinechoices.com/.
Amazon Analytics: Amazon Analytics is provided by Amazon.com Inc., 410 Terry Avenue North, Seattle, Washington, 98109, US. You may object to the collection or processing of your data by this tool via this link: https://www.amazon.de/-/en/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ
Reddit Analytics: Reddit Analytics is provided by Reddit Inc., San Francisco, 548 Market St, San Francisco, US. You may object to the collection or processing of your data by this tool via this link: https://www.reddit.com/policies/privacy-policy
StackAdapt Analytics: StackAdapt Analytics is provided by StackAdapt Inc., 200 Bay Street, South Tower Unit # 2103, Toronto, ON M5J 2J1, Canada. You may object to the collection or processing of your data by this tool via this link: https://www.stackadapt.com/legal-document-centre/platform-and-services-privacy-policy
OWAPro: OWAPro is provided by Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Deutschland ("Hurra"). You may object to the collection or processing of your data by this tool via this link: http://ssl.hurra.com/opt-out?cid=4687&ln=en.
LinkedIn Analytics: LinkedIn Analytics is provided by LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA. You can exercise your rights via this link: https://www.linkedin.com/legal/privacy-policy.
Microsoft Clarity: Microsoft Clarity is provided by Microsoft Corporation, 1 Microsoft Way, Redmond, WA 98052, US. You may object to the collection or processing of your data by this tool via this link: https://www.microsoft.com/en-us/privacy/privacystatement.
Mixpanel Analytics Service: Mixpanel Analytics Service is provided by Mixpanel Inc, Front St, Ste 2800, San Francisco, CA 94111, US. You may object to the collection or processing of your data by this tool via this link: https://mixpanel.com/legal/privacy-policy/.
Pardot Tracking Code: Pardot Tracking Code is provided by Salesforce, The Landmark @ One Market Street, Suite 300, San Francisco, CA 91405. You may object to the collection of processing your data by this tool via this link: https://www.salesforce.com/company/privacy/full_privacy.

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4.4. Advertising by means of tracking technologies (websites only)

We use so-called tracking technologies on this website to better understand your preferences by analysing your behaviour on our website and offer you products or services more in line with your interests. In order to do so we contract with third-party service providers to assist us in better understanding our site visitors.

You will find information below on each tool's provider and how you are able to object to the collection and processing of data by the respective tool. Please note that tools may use so-called opt out cookies in order to remember your objection. This opt out function relates to a device or browser and is thus valid for the terminal device or browser used at this time. In case you use several terminal devices or browsers you must opt out on every device and in every browser used. Note that in case you remove all cookies from your hard drive, your "opt out" might not work any longer.

Alternatively, you can avoid the creation of usage profiles by advertising tracking technologies by generally deactivating cookies. For more information on how to do so, please refer to the section "Cookies" or to our "Cookie Policy".

Google Remarketing: Google Remarketing is offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA ("Google"). You can find further Information on this tool here https://support.google.com/adwords/answer/2453998?hl=en. You may object to the collection or processing of your data by this tool via this link: https://policies.google.com/privacy?hl=en-US.
Amazon Ads: Amazon Ads is provided by Amazon.com Inc., 410 Terry Avenue North, Seattle, Washington, 98109, US. You may object to the collection or processing of your data by this tool via this link: https://www.amazon.de/-/en/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ
Doubleclick: Doubleclick is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). You can find further Information on this tool here https://www.doubleclickbygoogle.com. You may object to the collection or processing of your data by this tool via this link https://policies.google.com/privacy?hl=en-US.
LinkedIn Ads: LinkedIn Ads is provided by LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA 94085, USA. You can exercise your rights via this link: https://www.linkedin.com/legal/privacy-policy.
Meta Pixel: Facebook Signal is provided by Meta Plattforms Inc., 1 Meta Way, Menlo Park, CA 94025, US. You may object to the collection or processing of your data by deactivating the "Third Party Advertising" Cookies in your Cookie settings.
StackAdapt Programmatic Advertising: StackAdapt Programmatic Advertising is provided by StackAdapt Inc., 200 Bay Street, South Tower Suite 2103, PO Box #94. Toronto, ON M5J 2J1, Canada. You can exercise your rights via this link: https://www.stackadapt.com/legal-document-centre/platform-and-services-privacy-policy.
Reddit Ads: Reddit Ads is provided by Reddit Inc., San Francisco, 548 Market St, San Francisco, US. You may object to the collection or processing of your data by this tool via this link: https://www.reddit.com/policies/privacy-policy
TikTok Pixel: The TikTok Pixel is provided by TikTok Ltd., European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom. You can submit an objection to the processing of your personal data by using this form: https://www.tiktok.com/legal/report/privacy?lang=en

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4.6. Social Plug-Ins

Our website and some software products use social plug-ins ("Plugins") by the following providers:

Plugins of the Facebook social network; Facebook is operated under www.facebook.com by Meta Platforms Inc., 1 Meta Way, Menlo Park, CA 94025, US. Find an overview of Facebook's plugins and their appearance here: https://developers.facebook.com/docs/plugins/; find information on data protection at Facebook here: https://www.facebook.com/privacy/policy/.
YouTube plugins; YouTube is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Find an overview of YouTube's plugins and their appearance here: https://developers.google.com/youtube/; find information on data protection at YouTube here: https://policies.google.com/privacy?hl=en-US.
Instagram Plugin; Instagram is operated by Meta Platforms Inc., 1 Meta Way, Menlo Park, CA 94025, US. You may object to the collection or processing of your data by this tool via this link: https://privacycenter.instagram.com/policy:
Youku Plugin; Youku is operated by Alibaba Group Holding Limited ("Alibaba")., c/o Alibaba Group Services Limited, 26/F Tower One, Times Square,1 Matheson Street, Causeway Bay, Hong Kong. Find an overview of Youku’s plugins and their appearance here: http://cloud.youku.com/; find information on data protection at Youku’s here: https://terms.alicdn.com/legal-agreement/terms/platform_service/20220525165926567/20220525165926567.html.

The different providers of plugins are in the following summarized as "Plugin Providers".

To increase the protection of your data when visiting our website and software products, plugins are embedded using the so-called "Two Click Solution". This means that when the website or a software product is accessed, a connection to the servers of the respective plugin provider is not yet established.

When using social Plugins in or site, your web browser establishes a direct connection to the respective plugin provider’s servers only when you activate the plugins. This way, the plugin provider receives information that your web browser has accessed the respective site of our website, even when you do not maintain a user account with the provider or are not logged in. Log files (including the IP address) are transmitted directly from your web browser to a server of the respective plugin provider and may be stored there (for further information on log files please refer to the section "Log Files"). This server may be located outside the EU or European Economic Area ("EEA") (e.g. in the U.S.).

If you do not wish for the plugin providers to receive, save, and use data gathered through our website or software products, you should not use the respective plugins. You can also block the plugins from being loaded with browser add-ons (so-called script blockers).

Find out more about the purpose and scope of the data collection as well as about processing and use of your data by plugin providers and about your rights and possibilities to change settings to protect your data in the privacy statements of the respective providers (see above).

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4.7. Linking your YouTube Channels, or logging in with Facebook, Google and Twitch accounts to Shure Apps

By linking your YouTube Channels, and/or logging in with your Facebook, Google and/or Twitch accounts to any of our Apps, we may use data from your YouTube channels and/or Facebook/Google/Twitch accounts to enhance your App experience, subject to your own Facebook/Google/Twitch account's privacy policies and/or settings. Additionally, when logging in with Facebook or Google, you may have the option to voluntarily disclose personal data such as your name, email address, phone number, photos, comments, and other details to us. You may also have the chance choose to share your exact location by adjusting your device settings. In the event that you opt not to share your precise location, we may still use your IP address to estimate your location. Furthermore, you may choose to disclose other additional information about yourself, such as your gender, age, and preferred language. Your activity while connecting your Facebook, Google and/or Twitch accounts to any of our Apps may also enable us to infer additional details about you.

To learn more about how Google processes your personal data, please visit Google’s Privacy Policy at: https://policies.google.com/privacy

You can revoke your request to link your Google account with our apps at any time by access your Google security settings page at: https://security.google.com/settings/security/permissions

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5. Managing our B2B and B2C (consumer) contacts

This section provides information relating to the processing of information relating to our B2B and B2C contacts (companies and their employees or representatives, vendors, and consumers).

5.1 General information and joint controllership

We are using a common cloud-based application for managing our business relationships ("CRM Tool") and relationship with users of ShureCloud together with some of our affiliates and partners supporting us in sales and consultancy activities ("Participating Entities"). A current list of the Participating Entities can be requested by sending a request to privacy@shure.com. Each Participating Entity that is located outside the EEA and has access to personal data of a resident of a member state of the European Union is required to sign Module One of the standard contractual clauses for the transfer of personal data to third countries as provided by the European Commission and the UK equivalent. For further information, please refer to the section "Transfers of your data to countries outside the EEA/UK".

Data that is entered into the CRM Tool is stored in a cloud and can generally be processed by all Participating Entities which have a legitimate business reason to do so, but processing is limited to persons which require this information for their tasks, such as the marketing and sales department on a need-to-know basis.

When processing this data, we and the relevant Participating Entities act as joint controllers in the meaning of Art. 26 GDPR, which is why we have entered into a joint controller agreement with the relevant Participating Entities for the processing relating to the CRM Tool.

This CRM Tool is provided to us by Salesforce, Inc. in the U.S. ("Salesforce"), a company that acts as a processor on behalf of the Participating Entities. Salesforce is certified under the EU-U.S. Data Privacy Framework.

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5.2 What are the purposes of the CRM Tool and legal bases?

Our CRM Tool enables us and the other Participating Entities to facilitate and improve communication with our business partners and users of ShureCloud in compliance with data protection law requirements. It provides us with the opportunity to share important contact details with individuals involved in the marketing and sales of Shure products or providing consultancy services or technical support for Shure products that needs to access it. This way, we are able to approach our business partners and users of ShureCloud in a more effective way and at the same time ensure consistency and accuracy of personal data stored about such contacts.

The legal basis for the processing is our legitimate interest: We and the other Participating Entities have a legitimate interest in effectively managing our contacts and sharing this information with other Shure affiliates and our distribution partners if they have a respective legitimate business interest.

To be able to provide you with direct marketing communication regarding the services and products we offer (including by email newsletter) we obtain your prior consent if required under applicable laws or rely on our legitimate interest in direct marketing if you have not objected to such marketing and if consent is not necessary.

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5.3 Which categories of personal data are processed in relation to the CRM tool?

We enter the following categories of data into the tool: (Business) contact information like name, company name, (business) phone number, (business) email address, (business) mobile number, employer, description of historic events, management of preferences, created by and modified contact information, information on marketing opt outs and/or consent.

If we provide consultancy services or technical support, we may also enter information about your current projects requiring audio equipment (e.g., "equipment of conference room"), information about your licenses and - if available - information on the seller you or the company you are working for has bought Shure products from in the past.

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5.4 Which are the sources of our information?

Typically, we collect your personal data directly from you (e.g., if you provide us with your business card or send us an email).

In addition, we may also obtain information from your employer or from companies which sell our products to you or to your employer/the company you are working for. In such cases we potentially collect the following categories of data: (Business) contact information like name, company name, (business) phone number, (business) email address, (business) mobile number, employer and information on the project requiring audio equipment you are currently working on, information about your employers or your licenses.

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5.5 Which rights do you have?

You have the right to object to the processing of your personal data that is based on our legitimate interest, on grounds relating to your particular situation, at any time and to object to the processing of your personal data for marketing purposes at any time. Please also refer to the section "Information on your rights to object".

Where we rely on your consent to process particular information, you also have the right to withdraw such consent at any time. The withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal.

For further information on your rights please refer to the section "What are your rights and how can you exercise them?"

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5.6 Who is responsible for dealing with the rights I exercise as a data subject?

Each Participating Entity remains responsible for complying with any exercise of your rights as a data subject that relate to the processing of your personal data through our CRM Tool. Therefore, if you would like for example access to your data stored in the CRM Tool or would like to object to marketing you may contact the Participating Entity you usually deal with.

In addition to that, you can always get in touch with our single point of contact for the CRM Tool (please see the section "Single point of contact" for contact details).

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5.7 Who is responsible for providing the information referred to in Articles 13 and 14 GDPR to me?

The information referred to in Articles 13 and 14 GDPR, e.g. purposes of the processing and storage periods, will be provided to you by the entity which has first entered your data in the CRM tool.

In addition to that, you can always get in touch with our single point of contact for the CRM Tool if you have any questions regarding this (please see the section "Single point of contact" for contact details).

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5.8 Single point of contact

If you have any questions, concerns or complaints regarding our CRM Tool and the way we use it, would like to change your marketing preferences or update information we hold about you or have any other privacy related requests, please contact our single point of contact for CRM-related requests at:

privacy@shure.com

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5.9 How long do we keep your personal data?

Please see the section "For how long do we keep your personal data".

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6. How do we conduct market research?

6.1. General information and the controller of your data

Participation in market research surveys is completely voluntary and you may choose whether or not to participate and therefore disclose personal data. The data requested may include contact information (such as name and email address), demographic information (such as country, occupation, age), information on how you use Shure products and services, feedback to us on our products and services, and your input on future product development and marketing efforts with regard to our products and related services including support.

The controller of the personal data you provide in market research surveys will always be the entity identified to you as controller in the respective market research survey.

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6.2 What are the purposes for market research and legal bases?

The Shure entity collecting the information from you (the controller of your data) will process the personal data you provide in these market research surveys in order to help the Shure group of companies to develop new products and services and to improve marketing and support by learning how Shure products and services are used by our customers and by gathering general customer feedback.

Your responses to market research questions and information will in particular be used to detect trends by analyzing aggregated data. Furthermore, your responses and information about how you connected to the survey will be used to administer the survey and may be also used to communicate with you about the survey and to provide you with incentives for completing it. In addition, your responses and information about how you connected to the survey may also be evaluated for future market research, including for the decision whether you are the person to ask to participate in a specific future market research study.

The legal basis are the respective controller's legitimate interests: It has a legitimate interest in gathering customer feedback and opinions provided by customers on a voluntary basis in order help the Shure group of companies to develop new products and services and to improve its marketing and support.

To be able to contact you and ask you whether you would like to participate in market research (including by email) we obtain your prior consent if required under applicable laws or rely on our legitimate interest in conducting market research if you have not objected to such contacts and if consent is not necessary.

The information you provide in market research surveys will be stored for the time necessary for the respective purpose of the survey but for no longer than four years after the survey has been conducted. In case we have obtained your consent in order to contact you about market research and you withdraw your consent or if you request us to delete your personal data, we will anonymize the information you have provided to us in market research surveys in the past. We will, however, continue to store your former consent (if any) for a certain time (typically two more years) for reasons of proof.

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6.3 Do we share and disclose your data?

The Shure entity acting as data controller will not disclose any personal information you provide in the context of market research to any third party.

The controller will, however, engage service providers, in particular in order to provide a survey software platform (creation and distribution of surveys, analysis and reports on survey data, management of information on respondents who complete surveys). The controller may also hire a service provider for limited services such as packaging, mailing and delivering products. The respective service providers are engaged as data processors which only process personal data on the controller's behalf. Furthermore, they only receive the information they need to deliver the respective services. For further information see section "Service Providers", for potential transfers of data to service providers in countries outside the EEA/UK see section "Transfers of your data to countries outside the EEA/UK".

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6.4 Which rights do you have?

Where we rely on your consent to contact you in order to contact you regarding participation in further market research, you also have the right to withdraw such consent at any time. The withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal.

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6.5 How long do we keep your personal data?

Please see the section "For how long do we keep your personal data".

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7. ShureCloud

7.1 What are the purposes and legal bases for processing with respect to ShureCloud functionalities?

In the context of ShureCloud™ cloud-based services (“ShureCloud”), we process your personal data for the purposes set forth in the table below. To the extent EU or UK data protection laws apply, the table below also identifies the legal basis for processing and associated legitimate interest (where applicable).

Purpose for processing	Legal basis for processing	Description of legitimate interest for processing if applicable	Categories of personal data
To enable creation of and sign in via My Shure ID	Performance of a contract	n/a	Contact Data, Customer Account Data, professional data (such as company name, job title, industry details, department), relationship to Shure
To enable the user management functionality for business customers The user management functionality enables business customers to grant permissions to ShureCloud users regarding the business customer account and ShureCloud functionalities.	Legitimate interest	We and our business customers have a legitimate interest in in enabling and ensuring that relevant personnel at business customer can be provided with access to the relevant functionalities of the ShureCloud (user management, device management and license management) in respect of devices and licenses held / managed by the business customer.	Contact Data, user role/permissions and user group related to ShureCloud users linked to the business account
To enable the device management functionality for business customers. The device management functionality enables connection of Shure devices with the ShureCloud and viewing these devices and device properties. This functionality can also be used to identify devices (by causing LEDs on the device to flash) and update device's firmware. The device properties exceptionally may be considered personal data if a device managed through ShureCloud is allocated to a specific individual (e.g., through device naming convention).	Legitimate interest	We and our business customers have a legitimate interest in enabling business customer's use of the device management functionality.	Device properties (such as device name, status (online/offline, muted/unmuted, error status, charging/not charging), battery level, model, MAC address, firmware, device identifiers/serial numbers, room name , count of devices, IP address)
To enable the license management functionality for business customers. This functionality provides for a view on an organization's licenses for Shure products, including details about endpoints with an active license. The endpoint details related to endpoints for which a license is managed through the license management functionality may exceptionally be considered personal data if such endpoint is allocated to a specific individual (e.g., through device naming convention).	Legitimate interest	We and our business customers have a legitimate interest in enabling business customer's use of the license management functionality.	Endpoint properties for endpoints for which a license is active (such as device name, name, MAC address, expiration date, channels activated)
To enable use of RF scan library (including upload and download of RF scans)	Performance of a contract With respect to the publication (within the RF scan library) of the display name of a user who uploads a RF scan: legitimate interests	We have a legitimate interest in making the display name available to give the relevant persons the recognition that they created the scan for others to rely on and enable other uses to understand where a scan originates (and potentially even find "preferred" creators of quality scans).	Information related to RF scans (such as RF scan, name of scan file, details regarding scan, date of scan, location of scan, display name of user who has uploaded the RF scan, planned events and notes on such events)
Support & service	With respect to personal data of the ShureCloud user asking for support & service: performance of a contract. Otherwise, legitimate interest	We and the business customer / ShureCloud user asking for support & service have a legitimate interest in ensuring proper functionality of the ShureCloud.	Contact Data, Customer Account Data, case details (such as case category, product origin, issue subject, issue description, contents of communication with relevant user, event logs)
To provide status notifications (e.g., via email and/or SMS) about the status of devices managed via ShureCloud (e.g., energy level) as selected by the ShureCloud user	Legitimate interest	We have a legitimate interest in informing ShureCloud users about the status of their devices where requested by such user.	Contact Data
Personalization of ShureCloud (appropriate local time zone, native language, country format, relevant Shure applications a user has access to via My Shure ID, help content suggestions)	Legitimate interest	We have a legitimate interest in providing ShureCloud users with a user friendly and relevant ShureCloud experience.	Time zone and language related information (such as time zone, language, country / region), application related (such as information to which other applications the user has access via My Shure ID), claimed devices information (such as devices model and firmware version)

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7.2 Which are the sources of our information in the context of the ShureCloud functionalities?

The personal data generally is collected directly from you. If you use Shure products in your professional capacity and your employer / the company you are working for has provisioned you with a business ShureCloud account, personal data about you may also be provided to us by your employer / the company you are working for, such as in the context of service & support as well as the user management, device management and license management functionalities.

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7.3 How do we share and disclose personal data processed with respect to ShureCloud functionalities?

Please see the section "For how long do we keep your personal data".

In order to make the ShureCloud functionalities available, we rely on the following service providers, which are acting as so-called data processors on our behalf and subject to our instructions:

IT service provider (hosting service), USA;
License management solution, USA;
User authentication solution provider (single sign-on solution), USA.

For transfers to service providers in non-EEA countries/outside the UK please refer to the section "Transfers of your data to countries outside the EEA/UK".

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7.4 Which rights do you have?

For further information on your rights please refer to the section "What are your rights and how can you exercise them?"

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7.5 How long do we keep your personal data?

Please see the section "For how long do we keep your personal data".

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8. How do we share and disclose your personal data?

Except as set out in this privacy policy, we do not sell, trade, or otherwise transfer your personal data to outside parties. Your personal data may be transferred to the following categories of recipients:

8.1 Service Providers

We provide access to or share your personal data with selected third parties who perform services on our behalf such as the delivery of our products to you, data-hosting, collection of debts, analytics, etc. (see list below). We disclose your data to the following categories of service providers:

Shipping and payment service provider (shipping and payment), Germany, UK, Netherlands;
Customer administration (collection of debts), Germany, UK;
Contact form provider (handling customer contact), USA;
IT service providers (hosting service), Germany; Ireland, Singapore, USA;
Provider of CRM-tool, Switzerland, USA;
Newsletter service provider (handling of newsletters), USA;
Provider of website analytics tools (website analytics), USA, please see also the section "Website Analytics");
Map, location-based service providers, USA, China;
Survey software platform (creation and distribution of surveys, analysis and reports on survey data, management of information on respondents who complete surveys), USA;
License management solution, USA;
User authentication solution provider (singe sign-on solution), USA;
Provider of content delivery network, USA
Provider of communication platform, USA
Packaging, mailing and delivery of products, USA, China, Germany, UK, Russia, Dubai, Hongkong, Japan, Singapore, Mexico.

For transfers to service providers in non-EEA countries/outside the UK please refer to the section "Transfers of your data to countries outside the EEA/UK".

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8.2 Affiliates

We will share your personal data with other entities of the Shure global group (affiliates as mentioned below) for the purposes as described in this privacy policy subject to the terms of the intra-group data protection and transfer agreement of the Shure group. All affiliates within the Shure group have signed the relevant Modules of the standard contractual clauses for the transfer of personal data to third countries as provided by the European Commission. For further information please refer to the section "Transfers of your data to countries outside the EEA/UK".

8.3 Other third parties

We also may disclose your personal data to other third parties who assist us in conducting our business, or servicing you and the fulfillment of your order, l. We may disclose your personal data to the following categories of third parties:

For joint management of B2B and B2C (consumer) contacts with our trusted distribution partners (for details refer to section "Managing our B2B and B2C (consumer) contacts");
For the shipping of goods to postal service providers;
To external auditors in the event of audits or investigations, if there is a legal requirement or legitimate business interest to do so;
In the event that we are subject to a (potential) merger or acquisition to the new (potential) owner of the business and such (potential) new owner's legal counsel, if legitimate under applicable laws;
If we are required to do so by law, statute, regulation, or professional standard, or to respond to a subpoena, search warrant, or other legal request, in response to law enforcement authority or other government official request.

For transfers to third parties in non-EEA countries/outside the UK please refer to the section "Transfers of your data to countries outside the EEA/UK".

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9. Transfers of your data to countries outside the EEA/UK

If you are located in the EEA/UK or EEA/UK data protection law otherwise applies to your personal data, this section "Transfer of your data to countries outside the EEA/UK" provides information regarding transfers to locations outside the EEA/UK

We also transfer personal data to service providers, affiliates or other third parties located outside the EEA/UK. In such cases we ensure prior to the transfer that the European Commission has decided that the third country ensures an adequate level of protection (Art. 45 GDPR, e.g. Switzerland, the United Kingdom, Japan) or that the transfer is either subject to appropriate safeguards, for example by self-certification of the recipient for the EU-U.S. Data Privacy Framework (Art. 45 GDPR, for US recipients only) or by entering into so-called standard contractual clauses of the European Commission with the recipient (Art. 46 GDPR), unless the transfer is subject to one of the derogations under Art. 49 GDPR (e.g., your explicit consent to the transfer).

Where we enter into standard contractual clauses of the European Commission or the UK equivalent with other controllers, we will rely on Module 1 of these clauses. With respect to processors, Module 2 of the standard contractual clauses of the European Commission will be relevant.

A list of countries which have been recognized by the European Commission as ensuring an adequate level of protection (through adequacy decision) can be found here. A list of the UK's adequacy decisions can be found here.

The standard contractual clauses of the European Commission can be found here.

You may also receive an overview of third country recipients and a copy of the appropriate or suitable safeguards in place. Please use the details provided in the section "Contacting Us".

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10. For how long do we keep your personal data?

We store your data as long as it is necessary to provide this website and the services connected with it or as long as we have a legitimate interest in continued storage. In all other cases, we delete your personal data with the exception of such data that we are required to retain for the purpose of contractual or statutory (e.g., taxation or commercial law) retention periods (e.g., invoices). We keep your personal data for the following periods:

Customer Account Data: 10 years from the end of the business/contractual relationship
Lead Account Data: 6 years from the date of our last interaction with the lead
User’s account Data: 2 years from the end of the use
Data relating to Marketing Initiatives: 2 years from the completion of the marketing activity
Meta and communication data: 2 years from the end of the communication
Data in our CRM Tool: 4 years from the end of the communication
Market research surveys: 4 years from the completion of the survey

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11. What are your rights and how can you exercise them?

If you are a U.S resident, please review section [C.2] “Additional information for certain U.S. residents” for additional information regarding privacy rights that may apply to you. If you are a California resident, please review section [C.1]"Additional information for CA residents" for information regarding your privacy rights pursuant to CA law.

You have the following rights:

Right of access: You have the right to obtain confirmation from us as to whether or not your personal data is being processed and a right to access your personal data that is being processed by us.
Right of rectification: You also have the right to obtain without undue delay the rectification of any inaccurate personal data relating to you and to have any of your personal data that is incomplete completed. In case we have transferred your personal data to third parties, we will inform them about this rectification and completion if required by law.
Right to erasure ('right to be forgotten'): You have the right to obtain the erasure of your personal data from us without undue delay and we have the obligation to erase your personal data without undue delay if one of the following grounds applies:
- your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
- the processing of your personal data is based solely on your consent and you have withdrawn your consent;
- you have objected to direct marketing;
- you have objected to the processing that is based on our legitimate interest on grounds that relate to your particular situation and there are no overriding legitimate grounds for the processing;
- your personal data have been unlawfully processed;
- your personal data have to be erased for compliance with a legal obligation
  
  In case we have transferred your personal data to third parties, we will inform them about this erasure if required by law.

Please keep in mind that there are limitations to your right to erasure. We are for example not allowed to erase data that we are legally obliged to store (namely due to statutory retention periods). Also, your right to erasure does not apply if we need to store the data for the establishment, exercise or defense of legal claims.

Right to restriction of processing: You have the right to restrict our processing of your personal data where

you contest the accuracy of the personal data until we have taken sufficient steps to correct or verify its accuracy;
the processing is unlawful but you do not want us to erase the data;
we no longer need your personal data for the purposes of the processing, but you require them for the establishment, exercise or defense of legal claims; or
you have objected to processing based on our legitimate interest (see below) pending verification as to whether we have compelling legitimate grounds to continue processing.

Where personal data is subjected to restriction in this way, we will only process it with your consent or to a very limited extent, e.g. for the establishment, exercise or defense of legal claims.

Rights to object: You have the right to object to the processing of your personal data that is based on our legitimate interest, on grounds relating to your particular situation, at any time. You also have the right to object to the processing of your personal data for marketing purposes at any time. Please also refer to the section "Information on your rights to object".
Right to Data portability: Where we rely on your consent or the fact that the processing is necessary for the performance of a contract to which you are party as the legal basis for processing, and that personal data has been provided by you and is processed by automated means, you have the right to receive all such personal data which you have provided to us in a structured, commonly used and machine readable format, and also to require us to transmit it to another controller where this is technically feasible.
Right to withdraw consent: Where we rely on your consent to process particular information and you have provided us with your consent to process data, you have the right to withdraw such consent at any time. The withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to lodge a complaint with a data protection supervisory authority: You have the right to lodge a complaint with a data protection supervisory authority. You can appeal in particular to the supervisory authority, which is competent for your place of residence or your state.

A list of the EEA supervisory authorities can be found here.

The UK Data Protection Authority’s (Information Commissioner’s Office) can be contacted at: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF (United Kingdom), telephone number +44 (0)303 123 1113 or here.

France - right to digital legacy: Should you be located in France; you additionally have the right to define (general or specific) directives regarding the fate of your personal data after your passing.

You may exercise your rights by contacting us via the contact details supplied in the section "Contacting Us". Please ensure for this purpose that a clear identification of your person is possible for us.

Please refer to the section "Who is responsible for dealing with the rights I exercise as a data subject?" for further information on how you can exercise your rights in connection with the processing through our CRM Tool.

In order to exercise your rights in connection with the processing of your data by any Shure group company you may also contact us at privacy@shure.com.

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12. Are you required to provide us with your data?

We may require a limited amount of personal data to make available our website and other services to you (such as IP address and limited information about your device and/or browser). For registration purposes you are required to provide us with the personal data needed for contract establishment and performance (for example the name, address, e-mail address); we mark these mandatory details with an asterisk *. If you decide not to provide us with this information, you will unfortunately not be able to register or use any of our services which require a registration.

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13. How do we protect your information?

We take precautions designed to protect your information. When you submit sensitive data via the website, your data is protected both online and offline.

Wherever we collect sensitive data (such as credit card data) that data is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive data transmitted online, we also protect your data offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personal data. The computers/servers in which we store personal data are kept in a secure environment.

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14. Links to other websites

This website contains links to other third-party sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personal data.

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15. Changes to our Privacy Policy

We reserve the right to amend this privacy policy at any time to reflect changes in the law, our data collection and use practices, or advances in technology. We will make the revised privacy policy available on our websites. If we make a material change to the policy, we will provide you with an appropriate notice in accordance with legal requirements. Our registered users will be informed about the changes beforehand.

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16. Contacting Us

If you have any questions, concerns or complaints regarding our compliance with this privacy policy and the data protection laws, we encourage you to first contact us using the site’s "Contact Us" form.

Alternatively you may reach us at:

Shure Incorporated
5800 West Touhy Avenue
Niles, IL 60714
Phone: 847-600-2000
Fax: 847-600-1212

Contact.

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B. Information on your rights to object

Right to object to direct marketing

You may at all times object to the processing of your personal data for direct marketing purposes. Please take into account that, due to logistical reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.

If you are a U.S resident, please review Section Additional information for certain U.S residents for additional information about your opt-out rights.

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Right to object to processing based on legitimate interest

To the extent EU or UK data protection laws apply, pursuant to the GDPR, you may have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on the legal basis legitimate interests.

You may address your objections to:

Shure Incorporated
privacy@shure.com
5800 West Touhy Avenue
Niles, IL 60714
Phone: 847-600-2000
Fax: 847-600-1212

C. Important Rights for CA residents

C.1 Additional Information for California Residents.

Below, we provide additional information to California residents about the categories of personal information we collect about them and your privacy rights under applicable California privacy laws, as required under California privacy laws including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our collection and processing of data that is exempt from CCPA (including publicly available information lawfully made available by state or federal government records or other personal information that is exempt under Section 1798.145(c) – (f) of the CCPA), or information about our employees, personnel, applicants and candidates.

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Categories of Personal Information We Collect and Disclose.

While our collection, use and disclosure of personal information varies based upon our relationship and interactions with you, the table below generally describes the categories of personal information (as defined by the CCPA) that we have collected about California residents, as well as the categories of third parties to whom we may disclose this information for a business or commercial purpose. In addition to the third parties listed in the table below, we disclose your personal information to our service providers, who process the information on our behalf, other third parties as required by law, or otherwise with your consent.

Categories of personal collected	Categories of third parties to whom we may disclose this information for a business or commercial purpose
Name, Contact Info and other Identifiers:identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.	business partners, advisors and agents government entities and law enforcement Shure Group Entities advertising networks and third-party ad companies data analytics providers social networks internet service providers operating systems and platforms business customers
Customer Records:paper and electronic customer records containing personal information, such as name, signature address, telephone number, bank account number, credit card number, debit card number, or any other financial or payment information. For example, this may include information collected when you register for an account, purchase or order our products and services, or enter into an agreement with us related to our products and services.	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities
Purchase History and Tendencies:commercial information including records of personal property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.	business partners, advisors and agents government entities and law enforcement Shure Group Entities advertising networks and third-party ad companies data analytics providers social networks internet service providers operating systems and platforms
Internet or Other Electronic Network Activity Information:internet or other electronic network activity information, including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, including access logs and other activity information related to your use of any company websites, applications or other online services.	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities advertising networks and third-party ad companies data analytics providers social networks internet service providers operating systems and platforms
Geolocation Data: geographic location information about a particular individual or device.	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities
Audio, Video and other Electronic Data:audio, electronic, visual, or similar information such as, photographs, and call recordings and other audio recordings (e.g., recorded meetings and webinars).	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities
Inferences:inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities
Sensitive personal information. In limited circumstances, Social Security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication.	processors and service providers business partners, advisors and agents government entities and law enforcement Shure Group Entities

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Sources of Personal Information.

In general, we may collect the categories of personal information identified in the table above direclt from you, automatically and from the following categories of third-party sources:

Data analytics providers
Social networks
Internet service providers
Operating systems and platforms
Government entities
Third-party and publicly available data sources
Business partners
Your employer

Purposes for Collecting and Disclosing.

As described in more detail in the "What are the purposes and legal bases for the processing of your data" section above, in general, we collect and otherwise process the personal information set forth in the table above for the following business or commercial purposes:

Services and support
Communications
Research and analytics
Customization and personalization
Marketing and advertising
Legal proceedings and obligations
Account administration
Security and protection of rights
General business and operational support
Otherwise with your consent

Notwithstanding the above, we only use and disclose sensitive personal information as reasonably necessary (i) to perform our services requested by you, (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents, (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to verify or maintain the quality and safety of our services, (v) for compliance with our legal obligations, (vi) to our service providers who perform services on our behalf, and (vii) for purposes other than inferring characteristics about you. We do not use or disclose your sensitive personal information other than as authorized pursuant to section 7027 of the CCPA regulations (Cal. Code. Regs., tit. 11, § 7027 (2022)).

Categories of Personal Information Sold.

The CCPA defines a "sale" as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration and ‘share’ broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioural advertising. As such, while we do not disclose personal information to third parties in exchange for monetary compensation from them, we may disclose or make available personal information, including identifiers and internet or other electronic network activity information as well as purchase history and tendencies, to third party ad networks, analytics services and social networking platforms, such as when we allow third party tags to collect browsing history on our website in order to improve and measure our ad campaigns. However, we do not knowingly sell or share personal information about California residents who are younger than 16.

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California Residents’ Rights.

California law grants California residents certain rights and imposes restrictions on particular business practices as set forth below.

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Requests to Opt-Out of Sales and Sharing.

California residents may submit a request to opt out of sales or sharing by us, by using our Cookie Preference Manager. The cookie Preference Manager can be accessed [here] or by clicking the “Do Not Sell or Share My Personal Information” or “Cookie Settings” link in the footer of each of our websites.

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Do-Not-Track Signals.

Please note that our websites do not recognize or respond to any signal which your browser might transmit through the so-called "Do Not Track" feature your browser might have. However, you can set your preferences for most cookies on our websites as discussed above.

Request to Limit Use of Sensitive Information

California residents have the right to, request that we limit the use or disclosure of sensitive personal information to those uses authorized by the CCPA.

Requests to Delete.

Subject to certain exceptions, California residents have the right to, at no charge, request deletion of their personal information that we have collected about them and to have such personal information deleted, except where an exemption applies.

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Request to Know/Access.

California residents have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, subject to certain exceptions. California residents also have the right to request that we provide them certain information about the personal information we have collected about them in the prior 12 months, including the:

categories of personal information collected;
categories of sources of personal information;
categories of personal information about them we have disclosed for a business purpose or sold;
categories of third parties to whom we have sold or disclosed for a business purpose their personal information;
the business or commercial purposes for collecting or selling their personal information; and
a copy of the specific pieces of personal information we have collected about them.

California residents may make a Request to Know up to twice every 12 months.

Request to Correct.

California residents have the right to request correction of inaccurate personal information that we maintain about them.

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Submitting Requests.

Requests to Know/Access, Correct, and Requests to Delete may be submitted:

By emailing us at privacy@shure.com

We will respond to verified requests received from California residents as required by law. Authorized agents may submit requests on behalf of consumers by emailing us at the same address. You must provide all information as required by us. We will take steps to verify your request by matching the information provided by you with the information we have in our records. If we are unable to adequately verify a request, we will notify the requestor. In some cases, we may request additional information in order to verify your request or where necessary to process your request.

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Right to Non-Discrimination.

California residents have the right not to be discriminated against for exercising their rights under the CCPA.

Retention.

We retain the personal information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection. For example, we will retain your account data for as long as you have an active account with us, transactional data for as long as necessary to comply with our tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims, comply with legal obligations and as may otherwise be required by law.

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Your Rights Under California’s Shine-the-Light Law.

We do not disclose personal information (as defined in Cal. Civ. Code 1798.83(e)(6)) that we have collected from individuals with whom we have an established business relationship to third parties for those third parties’ own direct marketing purposes. f you are a California resident and you still believe your information has been shared or you have general questions about how your information may have been shared, you may contact us by requesting a list of the third parties to which we have disclosed personally identifiable information about you for their own direct marketing purposes. You may make one request per year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by emailing us at privacy@shure.com.

Contact Us

For more information about our privacy practices, you may contact us as set forth in the "Contact Us".

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C.2 Additional information for certain U.S. residents

Residents of certain U.S. states have additional privacy rights under applicable privacy laws, subject to certain limitations, including the:

Right to Correct: to correct inaccurate personal data, taking into account the nature and purposes of the processing of the personal ata.

Right to Delete: to delete personal ata provided to or obtained by us.

Right to Access: to confirm whether we are processing personal data and to obtain a copy of personal ata in a portable and, to the extent technically feasible, readily usable format.

Right to Opt-Out: to opt out of certain types of processing, including:

to opt out of the "sale" of personal data by Shure
to opt out of the use and disclosure of personal data for the purposes of targeted advertising (i.e., cross-contextual behavioral advertising).
to opt out of processing (if any) of personal data for purposes of making decisions that produce legal or similarly significant effects.
to opt out of certain uses and disclosures of sensitive personal data by us.

You and an authorized agent acting your behalf may submit a request to opt out of certain types of processing by us (as applicable) and to access, correct, or delete your personal data by emailing us at privacy@shure.com. We will respond to your request as required under the applicable privacy law(s).

In addition, you can also set your browser to transmit a "global privacy control" (GPC) signal or another approved "universal opt-out mechanism" to opt out of targeted advertising and sales (as defined under applicable law). If we detect that your browser is transmitting a GPC or other recognized universal opt-out signal when you visit one of our websites, we will opt that browser on your device out of targeting cookies on that website. Please note that if you come back to that website from a different device or from a different browser on the same device, or delete cookies in your current browser, you will need to apply the signal for that browser and/or device as well.

If we deny your request, you may appeal our decision by emailing privacy@shure.com and specifying that you are appealing our prior decision and reference your underlying request.

Contact Us

For more information about our privacy practices, you may contact us as set forth in the "Contact Us" by clicking this link.